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    Episode 36

    Navigating EU vs. US Solar Regulation ft. Benoy Thanjan | Soliverse Ep. 36

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    Coming up...

    SPEAKER_01: Unlessit'slikealaterstageopportunity,it'sextremelychallengingtogetdevelopmentcapital.There'ssomanyvariablesinvolved,andalotofthevariablesreallytheinvestorordevelopercan'tcontrol.

    Peter Pongracz: ThatisBenoitTanjan,founderandCEOofFreeNewEnergy,cleanenergyinvestorandhostoftheworld'smostlistentoSolarPodcast,theSolarMaverickspodcast.Hebelievesthebiggestriskinsolarrightnowisnottechnologyordemand,butuncertaintyoffreezingcapitalbeforeprojectsevengetachancetomoveforward.

    SPEAKER_01: Investorsarerecalibrating.Unlessit'slikealaterstageopportunity,it'sextremelychallenging.We'reseeinginvestorswhoarewillingtoinvestinprojectsandgetalowerreturn,butobviouslytheyhavetobegreatprojectsforthemtocontinue.

    Peter Pongracz: Hebreaksdownhowinvestorbehaviorisshiftingglobally,whyearlystagesolarisstrugglingtoattractcapitalandwhatdevelopersaregettingwrongwhentheyassumedemandalonewillcarrytheprojectforward.

    SPEAKER_01: Solaristhecheapestformofenergy,thefastesttocomeonline.We'vemadethiswholethingsocomplicated,morecomplicatedthanitshouldbe.

    Peter Pongracz: TodayBenOiexplainshowdevelopers,investors,andoperatorscannavigatepolicyrisks,capitalshifts,andgridconstraintswithoutlosingmomentum.Bytheendofthisconversation,youwillunderstandwhycapitalispullingbackbeforeprojectsevenstall,howinvestorsareunderwritingriskintoday'smarketandhowtheindustrycansimplifyinsteadofover-engineeritself.I'mPeterPongratsandthisisSolyverse.

    Meet Benoy Thanjan

    Ireallyseeandfeelahugeshakeupofwherecompaniesaredevelopingprojectsandtryingtobuildeithersolarorhybridprojects.IspoketoadevelopertheotherdayfromsouthernEuropeandtheyusedtodoonlyEurope.Nowtheyarealmost80%focusedontheMiddleEast.SotheyaredevelopingsomehugesitesinQatar,forexample,whichiscrazy.AndIwaslike,Howbighowbig?Oh,around600megawatts,youknow,it'sonesite.

    ThemagnitudeisabsolutelyoutofthisworldintheMiddleEastandthespeedaswell.

    SPEAKER_01: Yeah,it'sprettyamazingtoseehowliketheprojectsizehasgottensomuchbigger.Irememberwhenpeoplewouldtalkaboutoneorfivemegawattsbeingalargeproject,andnow20,40,50,100megawattsornothing,especiallywhenyoutalkaboutplaceswhereyoucouldputalotofsolaronland.Soobviously,liketheMiddleEast,youcouldputalotofsolar.AndweseethataswellincertainpartsoftheU.S.,we'reseeinglargeutilityscaleprojects,obviously,inTexas.

    AndI'vedrivenbysomanybigprojectsinNevadaandwherelandisrelativelycheap,youhavehighsolarradiance.Itmakesyouknowtotalsensetotakeadvantageofthesun.

    Why agrivoltaics is growing, even as regulation tightens

    Peter Pongracz: HereinEurope,it'sgettingincreasinglydifficulttofindonepieceoflargelandthatyoucandevelop,actually,becauseotherwiseyouhavesomerestrictions.Forexample,inItaly,youcanonlydoagri-PVanymoreonfertileland.Soit'sgettingalittlebitmoreregulated,butyoucanalwaysfindsomethings.AndIwasjustchattingwiththeguysfromSolarPowerEuropethismorning,andthedatashowsthat,forexample,BEShasalmostdoubledsinceyear-on-yearfrom2024to2025inEurope.

    Sothat'sthefastestgrowingsegment.Havingsaidthat,thesadpartisthatweactuallydecreasedforthefirsttimeinthelast10yearsintermsofsolarinstallations.Sowewentfrom68gigawattsin24to65beinginstalledin25.Sothat'sthefirstdropinthelastdecade.

    SPEAKER_01: Yeah,thatisverysurprisingtohearthattherehasbeenadrop,butthatmakessense.Obviously,whenyourestrictthetypeoflandthatyoucouldputsiteson,thatwillobviouslyimpacthowmuchsolarcomesonline.Andbytheway,thesamethingishappeningintheUS.You'reright,likecertainpartsoftheU.S.,there'salotoflandwhereyoucouldpotentiallyputsolar.Butforexample,likeintheNortheast,I'minNewJersey,rightacrossthewaterfromNewYorkCity,theyactuallydon'tallowutilityscalesolarsince2012.

    Andit'sonlyrelatedtoagrovotaics,whichisbasicallydoingsolaronfarmland.Theyjustrecentlyreleasedapilot,meaningit's10megawatts,andthenIthinkit'sonly50megawattsofprojectsthatthey'reapprovingbecausealotofpeoplewereupsetthatonproductivelandpeoplewereputtingsolar.Soit'sinterestingbecauseobviouslyyou'reseeingthatwiththeagrovoltaics,butthenlandfillsandthenflotovoltaicsaswell.

    Sowe'reseeingotherusesofsolar,notonfertileorlargelandsitesthatyoucouldbeusingforotherpurposes.

    Peter Pongracz: Yeah,ImeanthefloatingPV,frommyexperience,isquitebiginAsia.It'sgettingbiggerandbigger,youknow,andthentheyhavedifferentformulationswhereyoucanputitonalakeoryoucanactuallyplaceitkindofontheseaaswell.Butthenitgetsalittlebitmoredifficultwiththewaves,etc.Therearequiteafewcompanies,andIwasdoingsomemarketsegmentationlastyearonthis,butthetotaladdressablemarketwastinycomparedtoutilityscaleorCNI.

    SPEAKER_01: Oh,ofcourse.It'sstilllikeveryinfancyandit'salotmorecomplicated.Andyeah,Ithinkpeopledon'treallyunderstand,butIthinkastimegoeson,youknow,there'llbecreativedeveloperswhofocusonittofindtherightopportunities.Samethinginagrovotacsaswell.Wefindthatfarmerswhowanttolookatagrovotacs,theywantsomeonewhohaslikeafarmingbackground.Andthenalsotoo,like,areyougonnadograzingversuscertaintypesofcrops?

    Andthenthatimpactshowtheinstallationisdone,aswellashowmuchsteelyouhavetoputin,likeifyou'regonnaputitatahighersortoftoallowthecropsorthesheettogounderyouhaveit,thesolarpanelshigherupabovetheground.Soit'sinterestingtoseeallthissortofspecialization.There'sconferencesandpeoplewhospecializejustonagroboteics,justonphotovoltaics,andobviouslyjustonutilityscale,butthere'sthat'sobviouslyalotlargeraddressablemarket.

    Peter Pongracz: Oh,forsure.AndImean,therearesomecoolcompaniesoutthere,likeasolargeekoutofIsrael,youknow,theyspecializeinthis.AndthenIactuallyhadMoontheshowaswell,anduhhewasexplainingthatitcanactuallybemorebeneficialforthecropsaswell,becauseyoucandoanti-tracking.Soifthere'stoomuchsuninthemiddleofthesummer,thenyoucanactuallyshadethecropssoyoudon'tburnthemoutifit'stoodry,etc.

    So,youknow,thereareacoupleofcoolinterestingusecasesaswell.

    SPEAKER_01: Yeah,andothercountriesseemtobealotmoreadvanced.Iactuallysawasolargigatthefirstagrobotanicsconferencethat'sinChicago.Nowthey'regonnahavetheirfourthone.Ispokeattheconference.Soitwasinterestingtohearumaboutthatandhowirradianceandshadingcouldhelpthecrop,andthenyou'regettingtheproductionfromthesystemaswell.Soyou'rediversifyingyourcashflowsforthefarmer,andnormallythey'regettingaleasepayment.

    Usuallythat'showit'sstructuredtousetheland,andthenthesolardeveloper/slashownerobviouslyownstheproject.Sothat'sinteresting.

    Peter Pongracz: InEurope,wehavesomerestrictionsforthataswell,becauseinitiallyitwastoogoodofadealforthefarmer,soitwouldhavebeenworth,youknow,justhavingthesolarwithoutfarmingunderneathit.Butnowyouhavecertainrestrictionsoflike,okay,ithastobeXY%oftheentirelandproperlyandactivelyusedforagriculture,andthentherestcantakeupthesolarpart.Butit'saninterestingusecaseforsure.

    SPEAKER_01: Yeah,thatisinterestingbecausetheUSit'snotasadvanced,youknow,it'sstillprettyearlyon.IthinklikeMassachusettswaslikethefirstonetohavelikeapilotprogramforagrovotex.Andthenwe'reseeingincertainstatesthey'reusingdifferentusecasesandthey'rehavingdifferentsolarcompaniescomeandlookatit.Soit'sinterestingtogetdifferentperspectives,andit'sgreattospeaktoyou,Peter,becauseyou'rereallyintunewithwhat'shappeningintheEuropeanmarket.

    Iknowonthepodcast,you'reinterviewingalotofdifferentpeoplefromalotofdifferentplacesaswell.

    Peter Pongracz: Yeah,indeed.Maybethat'sagoodsegueintoaquickrecapon2025.Ijusthavethenumbersinfrontofmehere.IliketheUSinstalledsomewherearound45,47gigawattsofnewcapacity.Howdidtheyearfeelontheground?WasitjustasshakyasinEurope?Orwhatisthekindofreal-worldfeedbackfromthemarket?

    SPEAKER_01: Yeah,definitely.Asadeveloperofprojects,andwealsodoconsultingservicesfordevelopers,investors.ItwasareallybusyyearbecausethebigbeautifulbillwaspassedinthebeginningofJuly.Soitfeltlikearace.Everyonewaslikeistryingtobuild,andevennowtoo,becauseyoustillcouldapplyforthe30%IDCwithcontinuousconstructionrole.Soit'sbeenareallybusyyearsincethatbillwaspassed,andthenevenintothisyear,it'sjustbeenaverybusytimebecauseeveryonewantstogetthefull30%investmenttaxcredit.

    What 2025 really feels like for solar developers and investors

    AndthenIknowweweretalkinginthepre-interview,likeyouknow,2026isalikeIthinkyou'llstillseelikealotofprojectscomeonlinebecauseofthehangoverfromthebigbeautifulbillfrom2025.Butthengoingforward,itmightbealittlemorechallenginginthesenseofwe'restilltryingtogetguidanceontheforeignentityofconcernlanguage.Sobasically,Idon'tknowyouknowhowfamiliaryouraudienceis,butPresidentTrumpsignedanexecutiveorder,IthinkitwasJuly7th,whichbasicallysaidin2026youcan'thavecertaincomponentsfromChina,whichisreallytheforeignentityofconcernandownership,majorityownership.

    Weweresupposedtoreceivethatthatguidancewithin30to45daysafterthatwasexecutiveorderwassigned,butwehaven'treceivedguidanceyet.Iknowalotoflawfirmsandaccountingfirmshavebeentalkingtothefederalgovernmentandcomingupwithguidelines,butyoureallydon'tknowwhatthat'sgonnabe.There'salotofdeveloperswhoarebeingextremelyaggressivebecausetheyfeelliketheyunderstandwhattheguidanceisgonnabebytalkingtotheirlegalexperts.

    We'veseeninthepastthatyoucouldgetburnedbyitaswell,youknow.Soit'sinteresting,youknow,what'shappeningintheUSmarketwithlikethechallenges.

    Peter Pongracz: Yeah,Imean,IandIthinkyouknowtheriskreallyshiftedintotheearlystageoftheprojects,right?Thefurtherdownyouare,maybeifyouareRTBoryoualreadyhaveaPPA,thenit'salittlebitmoresolidcase.Butuh,youknow,IknowIjustsawthedatafromoneofmyclients,andthentheybasicallyweclearlyseetheshiftfrombothintheUSandEurope,sothere'snodifferenceofinvestorsshiftingappetitetomoresolid,morebiggertrackrecordtypeofassetswhereyouactuallyseethetrackrecord,theyarefinewiththeloweryieldandthelowerROIaswell,butitfeelslikeyouknow,runforsafetyanditcanbeobservedacrosstheglobeaswell.

    SPEAKER_01: That'strue.That'sagreatpoint,Peter.Ithinklikewhatwe'reseeing,asyoumentioned,islikeinvestorsarerecalibrating.Likethey'rebasically,unlessit'slikealaterstageopportunity,it'sextremelychallenging.Like,forexample,togetdevelopmentcapitalforearlystageprojects.Imean,we'reseeinglargecompaniesbeingabletoraisecapital,butthesmallerdeveloperisnotabletodothatatthistime.

    Andit'sinterestingbecauseIthinkIwasactuallytalkingtosomeonethatIhadonmypodcast,andreallyliketheinvestorandthedeveloperswanttoknowlike,howlongisthisgonnatakeandwhat'sourreturngonnabefortheproject,ortheyouknow,butnowit'sreallyhardtodeterminethatjustbecausethere'ssomanyvariablesinvolved,andalotofthevariablesreallytheinvestorordevelopercan'tcontrol.Soweareseeingalotofdeveloperswhoareholdingoffonnewinvestmentopportunities.

    Asyoumentionedbefore,we'reseeinginvestorswhoarewillingtoinvestinprojectsandgetalowerreturn,butobviouslytheyhavetobegreatprojectsforthemtocontinue.Andyeah,it'saninterestingtime.Ithinkyou'reseeingthatallovertheworld,notjusttheUS.

    Peter Pongracz: Yeah,Imean,moreorlessisn'ttheyacrosstheglobe,butfromthedataI'veseen,thetimeofpuresolarprojectsisalmostdone.Ifyoudoautilityscale,puresolar,it'snotreallyanattractiveopportunity.Everybodyislookingathybrids,ormaybehybridsalsowithwindandbestcombined.Thestandaloneisreallydead.Ithink,atleastfromtheEuropeanperspective,thereasonsarequiteclear,butwearereallylookingformoreflexibilitybothfromthegridandalsoproductionbecausewehaveeveryyearmoreandmorenegativepricinghours.

    Andthenontheotherhand,youneedtokindofstabilizethegridalittlebitsoyoucan'tjustdopuresolar.

    SPEAKER_01: Yeah,Imean,we'reseeingthesamethingintheUS,specificallylikesolarplusstorageorstoragestandalone.Obviously,everyoneinthesolarindustrytalksaboutthenegatives,whichisthequickstepdownoftheinvestmenttaxcredit,especiallywhenyoutalkabouttheresidentialsolarmarket.Butitdoeshaveastandalonelikeenergystoragebenefit,andit'sactuallyextended.Iforgettowhatyearitis,butnoweverysolardeveloperinstallerisnowsayingwe'resolarplusstorage.

    Is storage ready, or are we still early?

    Soit'sinterestingbecausestorageisalotmorecomplicatedthansolar,andtheninvestorstheydon'tliketotakemerchantrisk,theywantlikefixedcashflowstreams.Sowe'reseeinginCERNmarketsittobemorepopular,likeforexample,inMassachusettswiththeSMARTprogram,theyhavelikeafeed-intariff.We'reseeinginNewYorkaswell,withintheVeter,thevalueofdistributedenergyresources,theyhavelikeakindoflikeit'svariable,butithasafixedcomponentaswell.

    Andthenbasically,likesolicitationsthatutilitiesdo,likeinCaliforniaandHawaiiforstorage,everyone'sreallylookingatstorage.Istillthinkit'sreallyearly,eventhoughI'vebeentalkingaboutstorageforlike10years,andobviouslythepricedeclineswe'reseeingarethesamewithsolar,andit'sagamechanger,right?Youhaveanintermittentpowersourcethatthenyoucouldbasicallydrawfromatanytimewithstorage.

    Californiahashadtheissuewiththeduckcurveforaverylongtime,whatyouweretalkingabout,likethenegativepricingandthattoomuchsolarcomingatpeaktimes,andnowthepeaktimehaschanged.Andwe'reseeingthatinotherstatesthathavealotofsolar,andthenobviouslystorageisagreatwaytofixthatissue.Andwe'realsoseeinghowdifferenttechnologiesintegrated,butIthinkit'sstillveryearlywhenitcomestostorage.

    AndIguessthechallengetooisthatstartingin2026,mostofthesupplychaincan'tbecomingfromChina,whichrightnowtheUSreallydoesn'thave,evenforsolarpanels,butstorage,especially.Wedon'thavethesupplychainhere.Soit'sinterestingbecauseIwaslisteningtoyourpodcastwithTimMontague,andhementionsthispoint,islikethefederalgovernmentwantsonshoringandmanufacturingofcertaincriticalindustries,butittakestimetodothat.

    Youcan'tinstantaneouslyputtheserestrictionsandthenreallytheindustryistryingtofigureouthowtoinnovate,Iguess,ifthatmakessense.Butittakestimetotransitionevenlikethewholepartofthesupplychainforpanels,likeeventhewafersorthecells,likemanufacturinginthatinthatintheUSisprettyrare,youknow,otherthanjustassembling.

    Peter Pongracz: Yeah,andtoaddtothat,therawmaterialpricesaswell,youknow,silverspikedalittlebit,whichisoneofthehugecomponents.SoImean,Ithinkit'sdefinitelygoingtobeaturbulentyearagain,butwejustneedtofindwaystonavigateit.

    SPEAKER_01: Yeah,definitely.Andwhat'sgreatabouttheindustryislikeitissocreative.Obviously,therearealotofcompaniesthataregoingoutofbusiness,butthere'speoplebeingcreativeandfindingwaysofstayinginbusiness.Andthecreativitybytheindustryorthesolarcoasterisamazingtosee.There'ssomanysmartpeopleintheindustry,andthey'llcomeupwithcreativesolutionstogetthroughthattime.

    Why solar’s most valuable trait might be creativity

    Peter Pongracz: That'ssomethingIreallyloveaboutsolar,isthatyoustillhavethisunderdogtypeofmentalitythatyouneedtobequitecreative,youneedtobe50,andthenyouyouwillfindsolutionsforsure.

    SPEAKER_01: Oh,forsure.LikesolarhassomeofthemostcreativepeoplethatI'veevermet.Andit'sinterestingbecausethenI'veseensolarpeoplegotootherindustries,andthenthey'vebeenextremelysuccessful,andtheycreditittothecreativityofbeinginthesolarindustry.Whenyou'reinanindustrythat'sobviouslynowemerging,Imeanit'smorethanemerging,butit'sverydictatedonpolicyandpolicywhimsthatchangeprettyfrequentlyandthecomplexityrelatedtotheproject.

    Thinkaboutit.Really,solarsolarpanelsinburningandracking.IntheUnitedStates,we'vemadethiswholethingsocomplicated,morecomplicatedthanshouldbe.Likejustgetting,youknow,projectspermitted,theinterconnection,thefinancingoftheseprojectswiththisinvestmenttaxcredit,thedepreciation,howyoustructurethesethings,whereyougetthesupplychain,multipletariffsonChineseandSoutheastAsianpanels.

    It'sinterestingbecausethisisthefuelsourcethat'sthecheapestandfastesttocomeonlineforanenergyresource.Butfromthestatelevel,theutilitylevel,federallevel,it'sbeenmadesocutmorecomplicatedthanitreallyhastobe.

    Peter Pongracz: Yeah,butit'sthecaseeverywhereelse.Youknow,thesystemthat'sveryfragmentedandthedifferentstakeholdershavedifferentgoalsandneeds.AndthentheproblemarisesthatIwanttoonlyinstallasmuchsolarorbestasIwant,andIdon'tcareaboutthegrid.Andnow,youknow,withtheregulation,youkindofneedtofitasquarethrougharoundhole,youknow,thatyoukindofneedtosomehowguidetheseprojectssoitdoesn'tcauseanytroublewiththegridandtheflexibilitysideofthings,andyoudon'thavetoomuchuhcurtailmenteither.

    Butonthatnote,ifyouweren'tinsolar,whichindustrywouldyoubeworkingin?

    SPEAKER_01: It'sinterestingbecausemybackground'sinfinance.SoIthinkthere'salotofopportunityontheinvestmentside.Andobviouslyit'sextremelychallengingrightnow,butIthinkthere'salotofopportunitiestounderstandtransferabilityofthetaxcredit.Soessentially,liketransferabilityallowsthesimplificationofyouneedlikeataxliabilitytotakeadvantageoftheinvestmenttaxcredit,andtransferabilitymakesitsomucheasierthanitwaspreviously,whereyouhavetodoalotofcomplexstructuring.

    Ithinkconsultingservicesaswell,ifyouhavelikeacertainsortofexperience,whatwe'reseeingtooislikeifyou'regoodatobviouslycustomeracquisitionsorsales,developmentasaservice,youknow,peoplearefinding,tryingtofindwaystobemoreefficient.Youknow,whatthestepdownorthebigbeautifulbillisdoingisotherthanyouknow,obviouslypeoplefocusingonstorage,islikehowcanwebemoreefficienttogettheeconomicsrelatedtotheprojectstomakethemwork.

    SoI'mseeingalotofcreativity.AndIthinkalsotoo,likepeoplearehiringlessandthey'reusingobviouslyAI,butthenthey'realsousingconsultantsaswell.Soifyouhaveadeepknowledgebaseandsomethinglike,forexample,interconnectionorpermitting,Ithinkjustthinklikeandit'stooeverything'slikestatespecific,evenutilityspecificwithinthestate.Soifyouhavethatsortofknowledge,that'sextremelyunique,andyoucanmakeprojectsbecauseIfocusonprojectsbecausewearedoingalotofprojectdevelopment.

    Ithinkthere'salotofvalueforthat,youknow.

    Peter Pongracz: Indeed,indeed.Andyou'dratherbeasushinaviknifethanaSwissknifeinthesedays,right?

    SPEAKER_01: Yeah,forsure.EspeciallywhenAIcanreplacealotofthings,youknow.Sotohavethatdeepknowledge,alsothenetworkandtherelationships,right?LikeonethingwhatI'velearnedfromdevelopingprojectsisyoureallyneedtohavereallygreatrelationswithinthetownshipthatyou'rebuildingtheprojectwiththeseniorpeople,meaningthemayor,butalsotheelectricityutility,uh,youknow,thepeoplewhoworkoninterconnectioninthetown,likepermitting.

    Soalotofdevelopmentislocalandit'sreallylocalized.IrememberwhenwewerelookingatlandsitesinVirginia,andtheyweresurprisedlikeaNewYork,NewJerseydeveloperisinVirginia.Youknow,obviouslytheywantsomeonelocal.It'sinterestingbecauseIrememberwhenwefirststartedlookingforcommunitysolarsitesandtalkingtolandownersinNewYork.I'mnotgoingtonamethenameofthecompany,buttheywerelike,ohyeah,wekeepgettinglettersfromthiscompanyinCaliforniaandSantaMonica.

    We'reinNewYork,andyouknow,wewanttoworkwithalocalbusinessinthearea.Soit'sinteresting.Likedevelopmentislocalized,it'sallabouttherelationships.We'redoing,asImentionedtoyoubefore,likethelargestsolarprojectinNewYorkCityinManhattan.And,youknow,that,youknow,gettingthemayor'sofficeonboard,NYCerta,whichdoesthecleanenergybenefits,ConEdison,andthentheNewYorkHousingAThordayandNYCHA.

    Imean,thattakesyearstobuildthoserelationshipswheretheyallowyouto.Bringtheseprojectsforwardortogetthemcomfortable.Soandthenonceyouknowyouhavethatsortofrapport,it'saloteasierandscalablebecauseyouhavethatrelationship.

    Peter Pongracz: Butit'sonlyscalablelocally.

    The policy risk that can wipe out years of development work

    SPEAKER_01: It'sonlyscalablelocally,yes.Unlessyou'reaninvestorofprojects,right?Becauseyouknow,youhavethelocaldevelopersreallytaketheprojectstoNTPCODandthenyouknowyou'reyoukindoftakeitfromthere.It'sonlyreallybeenlocal,unlessit'slikeaninvestorofprojects.Developmentislocal.Soyouhavetounderstand,like,we'reveryinvolvedinlikethestatepolicyincertainmarkets,sothatweknowlikewhatthepolicyisgoingtobeinthefuture,sothatwecouldalreadystartlikereachingouttotheselandownersbeforebecauseoncethingsaresodefinite,meaningthepolicyisfinalized,everydeveloperisgonnacomeintothatmarketifit'sobviouslyaviablemarkettodevelopsolarprojects,meaninglikethere'sthefinancialreturn.

    Andthemarketsgetsaturatedprettyquickly,too.It'slikewewereveryaggressiveinCaliforniaforthepotentialCaliforniacommunitysolarprogram.Luckily,weweren'tasaggressiveasotherdevelopers,butthentheCaliforniaPUCin2024saidnotothesevengigawattCaliforniaCommunitySolarProgram,whichwasfrustratingtoalotofdevelopersbecausedeveloperswereaggressivelygettinglandsitesunderoptionforthisprogram,andthentheysaidnotoit,eventhoughitlookedlikeitwasgoingtogetapproved.

    So,youknow,peopleobviouslylostalotofmoney.

    Peter Pongracz: Allthoseresourcesinvested,andthenyouknow,ifthegroundshakes,thenuhyeah,youreallyneedtomanageyourrisk,Ithink.Youknow,it'smoreandmoresowiththeregulationandeverythingelsegettingmoreandmorestrict.It'squitetricky.

    SPEAKER_01: It'sverytricky.Andcommunitysolar,likepoliticianslovecommunitysolarbecauseyou'reusuallylikethere'sacontingencyforlikelowmoderateincomecustomerstogetit.Also,peoplewhocan'tgetsolar,whoyouknowforliveinanapartmentbuildingormaybethey'reshadingattheirhouse,anditcreatesjobstoo,andit'sprivatelyfunded.SoIthinkCCSA,whichisliketheNationalCommunitySolarAssociation,saidthatonefivefivemegawattACcommunitysolarcreateslike$15millionofeconomicoutputforthatcommunity,andit'sallfromprivateinvestment.

    Butthechallengeisthatyouhaveobviouslylargeutilities,youknow,theydon'tnecessarilywantthecompetition,right?Butthesedistributedresourcesdohelpwiththereliabilityofthegrid,especiallywiththeaginginfrastructure.Ithinkthat'sreallywhathappenedwithCaliforniawastheutilitiesareverystrongandtheydidn'twantthisprogramandtheysaidnotoit.Theykindofwanttheprogramundertheirjurisdictionsothattheyhavecontrol.

    It'sinteresting,andit'shard,right?Likeasadeveloper,it'sonlysolarpanelsrackingandinverters,butthere'ssomuchmorethatgoesintoit,andit'ssocomplicated.Andfromapolicyperspective,whatyouseeisalotofthedevelopersarenotsosophisticatedtoknowaboutallthesedifferentthings.Youknow,theymightknowhowtolikefindagoodlandsiteanddevelopsolar,butthenthefinancingissocomplicatedforasolarproject,andthenthepolicy,too.

    It'snoteasytounderstand.Youneedanexperttounderstandthem.Luckily,likewe'veadvisedalotofcompaniesonlikedevelopersandEuropeandeveloperstoo,whohavecomeintotheUSmarketbecausethereisalotofopportunity,andtherestillisgoingtobe.It'sjustthere'salotofchallenges.Butwhatthosechallengesdocreateisopportunityforthesmartdeveloper,smartinvestor.

    Peter Pongracz: Youknow,youjustneedtolearnhowtonavigatethem.

    Why project development now feels like playing poker

    SPEAKER_01: Yes.Seriously.That'sbeenachallengeformebecausethere'ssomeprojectsIshouldhavesaid,andIsawotherdevelopersquitprettyquickly.ButIkeeppushing.Butthenifyoulookattheamountofmoneythatwasspentandthehoursandwhatyou'regettingfortherelevantdevelopmentfee,itactuallydoesn'tmakebusinesssense.ButIguessthat'spartofthewholelearningprocesstoo.Andthenyougetsmarterastimegoeson.

    Andsomeoftheseprojectswe'vebeendevelopingforthree,five,sevenyears.We'restillwaitingtogettothemajorprojectmilestones.Ifyouthinkabouthowsimplesolarisversuslikearealestateproject,right?Likeitshouldn'ttakethatmuchtime,butit'sunfortunatebecausethere'ssomuchregulationandsomuchapproval.AndIagreewithyou,likewehavetobecautiousonhowwemanagethegrid,right?Youcan'tjustletanyprojectcome.

    ButIthinkthere'swaysofexpeditingthings.AndIthinkwhat'shappeningtooisliketheutilitycompaniesneedtobemoreflexibleandcreative,andtheycan'tsurviveonwhattheydidinthepastbecauseeverything'scompletelychanging.Obviously,thedemandforelectricityisgrowingexponentially,especiallywithAIanddatacenters,andtheyhavetobealotmorecreativethantheyhavebeeninthepast.Localizedenergyandsmartenergyanddistributedenergyresourcesandmicrogridsanddifferenttechnologiesareallpartofit.

    Andit'snotgoingtobelikeonepowerplantgenerationandthentransmissiondistributionlines.It'sinteresting.It'sthebeginningofthegreatenergyrevolutionthat'sprobablygoingtogoonforanother30,40,50yearsfromwhatyou'veconventionallyconsumedenergy,youknow.

    Peter Pongracz: Imean,fromthepeopleIspeaktointheUS,thekeywordthatalwayskeepscomingbackisDG,youknow,inthelasthalfayear,especially,andlovetoplaythedevil'sadvocateaswellwhenitcomestothesethings,becauseimaginethatlet'ssayinyourlocalenvironmentorinyourlocalcountysituation,whateveritthecasemightbe.Imagineifyouhaveadatacenter,right?Technically,thewayitworks,ifyoupurelybaseitondemandandsupplywithoutregulation,thattheycanoutbidyouofyourinelectricity,right?

    Soifyoudon'thaveyourowngeneration,you'rereallyatthemercyofthemarket.Andifthat'snotregulatedcorrectly,whichyouknowmayormaynotbe,youcanfallvictimofthat.

    Are data centers pushing electricity prices higher?

    SPEAKER_01: Yeah,that'sactuallyabigthingthatwe'rehearingalotaboutislike,youknow,theresidentialcustomerpayingforthedatasethigherelectricityprices.Andthishasactuallybecomeapoliticalissueinthepastelection.IknowmoreofNewJerseyaswell,becauseyouknow,electricityrateswasactuallyabigthingrelatedtothecampaignaboutresidentialelectricityratesgoingupbecauseit'sbeenpredominantlyflatforalongperiodoftime,andthenit'sreallygoneup,andit'sbecauseofalargeloadcomingfromthedatacentersandpricesgoingup.

    Andalso,therehasn'tbeenreallythecomparablegenerationtocomeonlinetomeetthat.Andit'sinterestingbecausenowthey'retalkingaboutkeepingopencertainplantsthatwerecoalornaturalgasorevennuclearthatwereplannedtobemothballedinthefuture,butbecauseyouneedthatgeneration,they'regoingtokeepthatonline.Soit'saninterestingdiscussionbecausesomeofthesedatacentersarebuildingtheirownpowerontheirlocationsbecausetheydon'twanttodealwiththeutilityorthegridandbeingenergyindependent.

    ThisissomethingthatIactuallytalktoalot.Storageisbecomingincreasinglycheaper,andwe'reseeingalotmoreadoptionbyresidentialcustomers,especiallyplaceswhereyouhavelikestorms.Sowe'reseeinglikealotofsolarplusstorageinresidentialhomesinFloridabecausetheywantthatsortofenergyindependence,alsoenergyreliabilityifsomethinghappenswiththegrid.Soit'sinterestingbecauseI'msurprisedhowtheresidentialcustomersareactuallygettingalotmoreeducatedprettyquicklyonit.

    Whenanyoneasksmeaboutsolar,Ijusttrytokeepitsimple.Isaythemsolaristhecheapestformofenergy,thefastesttocomeonline,andyoucouldbeindependentfromthegrid.Actually,thosearethethreethingsthatIsaybecausethere'sjustsomuchdifferentinformationandpeopledon'tknowyouknowwhattobelieveininmypodcastaswell.You'llhearmesayallthetime,likesolaristhefastestandcheapest.Sopeoplewillcomeuptomewhentheyseemeandthey'llsaysolaristhethisistheonethingthatIcan.

    Imean,obviouslythere'scertaincaseswhereit'snot.It'sfunnybecausepeoplesometimespeoplewillcomeandtellmetheexceptiontotherule,butI'mlike,yeah,there'salwaysexceptionstoeverything.

    Peter Pongracz: Yeah,Imean,peopleliketodefytheruleandeverythingelse,butacrosstheboard,definitely,evensolarwithstorage.IwastalkingtoProfessorDr.AdobeanKopesekfromISCConstance,theyarearesearchinstitute,andheexplainedbasicallylikelikerightnow,thethecheapestcostofenergyintermsofaroundthreecentsperkilowatthourproducedforsolarandanotherthreemaximumfourcents.Soaroundsix,seven,wearetalkingeurocents,butit'sapplicableintheUSaswell.

    Soyoucan'tevengetclosetothat.Maybewithnuclear,yes,buthowlongisthatgoingtotaketobringonline?AndI'vebeenlisteningtoalotofinterestingpodcastsaboutthisnewRDgoingintothemicro-nuclearreactors,youknow,thatarethesizeofacar.

    SPEAKER_01: Oh,interesting.Thesizeofacar,Ineverheardthat.

    Peter Pongracz: It'sasizeofacar,butit'sbasicallyafewyearsinthefutureyoucandosmallercapacitiesandlargedensityinasmallplace,andit'salsoareallyapplicableusecaseforthedatacentersaswell.

    SPEAKER_01: That'sinteresting.Ishouldlookintothat.Ihaven'theardaboutthat.Obviously,I'veheardaboutthemodularreactorsandobviouslyalotofNiklearebeingsupportedbythecurrentadministration,butIdidn'tknowaboutthesmallerscalethatFinnCarrersdefinitelylookintothat.Ican'tevenkeepupwithallthetechnology,andIfeellikethere'llbeevenmoreinnovationinthefuture.

    Peter Pongracz: Soit'sextremelyquick,andyoucannotreallyjustreadthenewsallthetimebecauseotherwiseyou'releftbehind.AndonepieceoftechthatI'mreallyexcitedaboutisthethermalstorage.ThereareacoupleofcompaniesinFinlandwhobasicallystoreexcessenergyinheat.It'saninterestingapplicationforthelongerterm.Forexample,hereinEurope,whenyouhavethewinter,youdon'treallyhavetoomuchsolarbecausethesunisataprettylowangle.

    SPEAKER_01: Yeah,definitely.I'veheardaboutthattechnology.Imean,Idon'tknowthatmuchaboutit,butitsoundslikeit'sextremelycreative,youknow,inthetheusecaseforit'swhatthermalenergystorage,right?

    Peter Pongracz: Yeah,thereareacoupleofcompanies.IfIhadtobetinthenextfiveyears,offwhatwouldbethemostprofitableaspectoftheindustryisdefinitelyrecycling,therecyclingofthemodules.Ispokentoafewcompaniesaswellwhodoalreadylikesmallscalerecycling.Thequestionislike,howdoyouscaleit?Becausethesecompaniesareusuallyrestrictedbyadiameterof,Idon'tknow,40-50kilometersaroundtheirhomebase.

    Theshippingneedstobesoldaswellinacost-efficientmanner.ButIthinkwiththeolderparksbeingrefurbished,etc.,it'sgoingtobeahugebusinessopportunityaswell.

    The hidden business opportunity in solar recycling and repowering

    SPEAKER_01: Yeah,theredefinitelyisahugeopportunitywiththat.Imean,IactuallywenttothelargestsolarpanelrecyclingfacilityinYuma,Arizona.It'scalledWeRecycleSolar.Anditblewmymindlikewhatthey'reabletodowiththerecyclingtechnology.Andthenthey'reobviouslyrefurbishingpanelsandthentotallyrecycling.Anditwasjustamazingbecausethereisactuallynottheinfrastructuretodaytorecycleallthesepanels.

    Sotheyactuallyhadpanelsfromallovertheworld,notjusttheUS,thattheyhadjustinwarehousesbecausetheassemblyline,youknow,theycan'tactuallyrecycleallthesepanels.Soit'sinterestingtosee.Andobviously,theyhaveexpansioncapabilitiesthatthey'relookinginto.AndImean,Ithinkit'sahugeopportunity.AnyRFPthatwerespondto,theyask,like,what'stherecyclingplan?Orwhathowwhatareyougoingtodoattheendofthelifeofthesystem?

    Soit'sinterestingbecauseI'veonlyseenthepastfewyears,likeseveral.WewereactuallyinvitedtoaRubinCountyforasolarrecyclingplantinNewJerseythatopeneduplikesixmonthsago.Soit'sinteresting.Ithinkit'sahugeopportunity.It'sstillveryearly.Anditobviouslyyouneedahugelikeinfrastructureinvestmenttogetyouknowsomethinglikethatcompleted.

    Peter Pongracz: AndforyouguysintheUS,it'snotmandatory,right?Toallocatesomemoneytotherecyclingpartwhenyou'reactuallydeployingtheproject.

    SPEAKER_01: Yeah,sothat'snotusuallyarequirement.Ihaven'tseenitfortheprojectsthatwe'vebeenin.Theyusuallyaskuswhattheplanisgoingtobe,buttheydon'tasktokeepacertainamountofmoneyinescrowfortherecyclingplantattheendoflife.Ihaven'tseenthatyet.Well,it'sinteresting.Like20to25yearsfromnow,theprojectcouldhavemultipleowners,right?I'malsoseeingalotofrepoweringofassets.I'msureyou'reseeingthatinEuropewhereitmakessensetoreplacethepanelsandtodomaybeaninverter,puttinganewinverter,whateveritmaybe,becauseoftheoutput.

    Andthenyouhavetheexistinginfrastructurealreadythere.Soit'sinterestingbecausewe'restartingtoseealotofrepoweringofsolarassetsnow.

    Peter Pongracz: Yeah,andImeanit'squiteeasytocalculatetheROIonthatbecausethepanelshaveincreasedinefficiency,insize,etc.Soyoucanreallyeasilyrunthemapsoflikewhetherit'sworthrepoweringornot.

    SPEAKER_01: Definitely.Imean,Ithinkit'sahugeopportunity,especiallyyouknow,findingatotallynewsite.

    Can the U.S. and Europe realistically catch up with China?

    Peter Pongracz: SoImeanwe'vetalkedabouttheUS,wetalkedaboutEurope,let'stalkaboutthebig,bigelephantintheroom,China.Doyoudoyouhaveanyanydataonthat?Doyouhaveanyanyfeelingonhowwecouldactuallycatchupondeploymentormaybegenerationaswell?

    SPEAKER_01: IthinkliketheamazingthingthatChinahasdoneislikethey'reextremelystrategicandlongterm,andtheyputsomuchenergygeneration,notjustrenewables,butallkindsofgeneration,especiallyyouknow,forAI,andthentoo,likeobviouslysolarandstorage,andyouknow,mostofthemanufacturingandtechnologyiscomingfromthere.Evenyouknow,BYDisnowthebiggestelectriccarcompany,surpassedTesla.

    SoIdon'tknowhowwecompetewiththelong-termplanningwiththeChinesegovernment.AllIwouldsayisthismightbemyUSbias,isliketheUSseemstoalwayscomeupwithinnovation,andthere'llbesomuchinnovationthat'shappeningduringthistime.AndIthinktheonlywayliketherestoftheworldcouldcompetewithChinaandwhatthey'redoingisout-innovatingChina.Andwe'llseeiftherestoftheworldiscapableofdoingthat.

    China'sdoingalotofsmartthingsandtheyhavealong-termoutlook.That'spartofbeingayouknowcommunistsortofcapitalisticcountryinasense,wheretheUSit'salotmorechallengingwithelectionsandspecialinterests.Peoplearejusttryingtostayinofficeandnotnecessarilylookingatthelong-termfutureofthecountry.

    Peter Pongracz: Sotheyarewinningandtheyaregoingtowinonthelongrun.I'mnotreallyoptimisticaboutunlesswereallyradicallychangesomethingintheUSandEurope,butEuropeisyouknowfarfrombeinginthegame.Butthethingisthatonegraphthatkeepscirculatingontheinternet,youknow,thisfourterawatthourproductionintheUSandaround10inChina,andthenuhtheir10isstillincreasingexponentially,andtheUSisremainingflat,kindofsumsitup.

    So,yeah,Iagreewithyou.Liketheonlywayoutofthisisuhout-innovatingorcomingupwithsomesortoflogicalandwin-wintypeoflicensingagreementsofbothtechnologyandmostlymanufacturing.Becauselet'sbehonest,bythetimewewouldwritedowntheeconomiesofscaleandexperiencelevelsofwhattheyhavealreadydeployedinChinatoday,itwilltakealong,longtime.Andthefutureisreallylikerobotizedandautomatedproductionlines.

    Ithinkwewouldneedtostartdoingalittlebitmorecollaborationandlessfighting,butthat'seasiersaidthandone.

    SPEAKER_01: Yeah,definitely.Thatisuhgreattakeonit,Peter.Iappreciateyousharing.It'sdefinitelygonnabechallenging.

    Peter Pongracz: AndIthinkifthereissomebodyouttherewhocouldreallygiveaninsider'sperspectiveofwhatChina'stakeisontheenergyproduction,thatwouldbehuge.Sopleasegetintouch.

    SPEAKER_01: Yes,it'sinteresting.IknowactuallythispersonthatI'vehadonthepodcast,hisnameisDanFrench,andhefocusesonlikewhat'shappeninginChinaandwhatthey'redoingcomparedtotherestoftheworld,becauseIguesshehasinternationalclientswhoareconcernedwiththat.HeoralsoactuallydoesthebiggestagrovoteconferenceintheUS.OneofthethingsthatI'venoticedishelooksatthingsfromanenergyperspective.

    Youknow,obviouslytherearealotofgreatmindsinthesolarindustry,buteveryone'sverysolar.Likeifthey'vejustdonesolar,theylookateverythingbasedonasolarperspectiveandnotatotalenergygeneration.Andforthisenergytransition,it'snotjustgoingtobesolarandstorage,it'sgonnabealotofdifferenttechnologies.Luckily,whenIfirstgraduated,IactuallyworkedatDeloitteintheirenergygroup.

    SoIdidalotofdifferentfueltechnologiesandtheywerenon-renewable.SoIlearnedalotfromthat.Andthat'salsohelpfultoo,tohavelikefirstthatground-upknowledgeofallenergyresourcesandhoweachoftheresourcesfitwithinthegenerationmixandhowthat'schangingovertime,youknow.

    Peter Pongracz: AndalsoIthinkusashumans,wearewe'veinsomecasesweareextremelycreative,andinothers,wewearejustgoingwiththeflow.Andthen,youknow,ofcourse,ifyouhavesomegoodworkflowsfromoilandgas,etc.,youcanapplysomeofthoseinsolaraswell.It'sjustasimilar,similaruhthingtodo.

    SPEAKER_01: Yeah,itwasinterestingtome.SoIwasactually,there'sacompanycalledT1Energy,they'rebuildinguhUS-madesolarpanelsinTexas.MostoftheteamcomesfromoilandgasanddoingoilandgasprojectsinTexas,andtheybelievethere'sahugeopportunitywithsolarandsolarmanufacturingfromthegrounduphereintheUS.Andactually,theyhaveafacility,Ithink,thattheyboughtrecentlyorbuiltinTexas,butitwasinterestingbecausetheCEOwastalkingabouthowallhisexperienceinoilandgas,howthatappliestowhathe'sdoingnowonsolar.

    Itwasinterestingtosee,youknow,becauseit'ssimilar,it'sjustadifferentfueltype,andobviouslywithineachfueltypethere'suniquepartsofit,butit'sstillverysimilarinwhatit'sgoingtodoattheendfromagenerationperspective.

    Why solar still has a messaging problem

    Peter Pongracz: Yeah,forsure.AndImean,Ithinkwherewegowrongsometimesisthatwearetootribal,youknow,acrosstheboardinmostcases.AndIthinkweshouldreallybealittlebitmorestoicinasenseofthinkingaboutwaystocollaborateforreachingthebiggercommongoal.

    SPEAKER_01: Forsure.Youknow,withinthesolarindustryintheUS,likethechallengethatwehaveisevenwithinthesolarindustry,there'ssomanydifferentvoices,andeveryone'stellingtheselikestaterepresentatives,utilitiesonthefederallevel,differentstories.Solikeeveryoneultimatelyisconfused,right?Becauseeventhoughwe'reexpertsinit,they'renotexpertsinit.Andthenthere'sthreesolarpeopletellingthemsomethingdifferent,soitcreatesallthisconfusion.

    Sothat'swhygoingbacktowhatIsaidbefore,Itellpeopleinsteadofallthisstuffthatwe'retellingthem,justtellthemsolar'sthecheapestpowersourceandthefastesttocomeonline.That'sallyouneedtotellthem.Butit'screatedsomuchconfusionwiththeindustrybecausewehaveaPRissuewherewe'renotorganizedwellenoughandeveryone'ssopassionate.Everyonehastheirownwaysthatthroughtheirlobbyingcouldhelptheirbusinessindividually,whetheritbeutilityscale,residential,commercial,industrial,butitcreatesalotofconfusionandalotofmiseducation.

    Andthenthatcreatesalotofconfusionwithintheutilities,withinthefederalandstategovernments.Andsowehavetoalwaysrememberthateventhoughthatwe'reexpertsinenergy,energyisextremelycomplicated.Andespeciallywhenyoutalkaboutpoliticians,likeotherthanobviouslydonatingmoney,whichisveryimportant,it'slikeeducatingthemsimplybecausethey'renotjustlookingatenergy,they'relookingathealthcare,they'relookingatallthesedifferentthings.

    Andthisthemorewe'reabletosimplifythemessagetothem,themoreimpactfulit'sgoingtobe.AndIthinklikeI'venoticedintheUS,wehaven'tdoneagreatjobofthat.Andyouknow,IknowI'vebeentalkingtoalotofpeoplewhoareinvolvedinthelobbyingeffortthatweshouldtrytogetonecohesivemesssothatandtrytobeassimpleaspossible.Theotherterm,too,Americansloveindependence.Weshouldbetalkingaboutenergyindependenceallthetime.

    AndwhenIsaytolikearesidentialhomeorder,energyindependence,theygetexcitedwhentheyhearaboutthat,youknow,especiallyasyouseealotmorelikeoutagesandblackouts,andobviouslylikestormsandthingslikethat,wherepeoplearelosingpower.Theyreallydoappreciatethat.PuertoRicoisacommonwealthoftheUnitedStates,andI'mactuallyveryactive.InacharitycalledLectureoftheSun,wheretheyinstallsolarandstorageforresidentialhomeownersinPuertoRicothathavemedicalneeds.

    The case for making energy independence the core message

    InPuertoRico,theyhaveconstantblackouts.Sowhenyousayenergyindependence,theyknowwhatyou'retalkingabout.Evenkidsunder10yearsoldwillsay,weneedsolarandstorageforenergyindependence.ButthemainlandoftheUnitedStates,we'vebeenveryreliablewithelectricity.ButIthinkinthefuture,asthegridgetsolderandobviouslytheupgradesarenotbeingmade,evencyberattacksandthingslikethat,you'regoingtoseethegridgodownmoreoftenthaninthepast.

    SoIthinkpeople,atleastintheUS,don'thavetheirappreciationbecausewedon'thavethesamepoweroutagesasothercountriesdo.Ithinkthat'llchangeinthefuture.

    Peter Pongracz: That'sextremelytrue.Andifyouthinkaboutthat,itwillalwaystranslateintogeopoliticsaswell.Thatyouwanttobeenergyindependent,buttobeenergyindependent,uhitactuallymeansbeingindependentofothercountriesaswell,forbeingabletopoweryourindustrytobeabletopoweryourday-to-dayoperationsaswell.Andthat'swhatmostpeopledon'treallyunderstandwiththiswholetopicofenergy,thatweweneedasmuchgenerationaspossible.

    Andhopefullywecancoverthatwiththecheapestandfastestenergysource.

    SPEAKER_01: Yeah,Itotallyagreewithyou.SomanyAmericanshavediedinwarsrelatedtooilthepast20,30years,andwiththetransitiontoEVs,we'relessdependentonoil.Sowe'relessdependentoncountriesthathaveoil,right?Andit'sinteresting.Idon'tknowevenifIshouldgointoVenezuela,buttheoilcompaniesarenotreallythatinterestedintheoilthat'sthereinVenezuelabecausewe'vetransitionedtootherways.

    Andalsothetechnology,too,hasgonemoreadvancedforoiljoilingintheUS,wherewehaveourownandwehaveanabundancesupplyofnaturalgas,whichgivesusacompetitiveadvantage,andobviouslywe'resellingittoothercountries.AndbutI'mnotlikeanexpertatthis.

    Peter Pongracz: Yeah,youEuropeisuhstillstillstillimportingoilfromtheUS,youknow,afterthethewholeUkrainewarsituation,ititkindofjustshiftedthatweareshippingitfromthere.Butthat'salsoniceasatemporarysolution.Butyoureallyneedtofindawaytobeindependent.

    SPEAKER_01: Well,that'swhyIfeelliketheenergytransition,right?EventuallylikeEVswillbethepredominantform,andthenyouwon'tbedependent.Butallthisobviouslytakestimetodo,right?Tobuildthethisnewinfrastructurethatwe'rebuildingandthatyou'rebuildingandthroughthepodcastandyoureducationoftheaudienceandgettingthesegreatpeopletocomeandlearnalot.Soit'sinteresting.Onethingtoo,Iwouldsay,islikethesolarworld,eveninternationally,isprettysmall.

    Likeyou'reliketwodegreesseparatedfromKevinBacon.Likesomeoneknowssomeonewhoknowsyou.Andsothat'swhyobviouslylikepeoplewillcallmeallthetimeoremailme,like,whatdoyouthinkofthisperson?

    Peter Pongracz: Soyou'realsorunningKYC.

    SPEAKER_01: It'sinterestingbecauseit'ssuchasmallindustrystill,eventhoughit'sgrowingexponentially.Butpeopletrustcertainpeopletobasicallyevaluateotherpeopleiftheydon'tknowthem.Soit'sinterestingbecauseeverythingisabouttrustattheendofthedayandwhetheryoucouldaddthevaluethatyousaythatyou'regonnaadd.

    Peter Pongracz: Itmakessense.AndImean,youcanhavesomeshort-termwinsifyouoverpromiseandunderdeliver,butusuallyyoushouldbetheotherwayaround.Soyoushouldtrytoover-deliverandunderpromise,right?

    SPEAKER_01: Oh,forsure.Ithinkalsobeingtransparent,communicating,obviouslyaddingvaluetothecustomer.Andthenalso,too,likeit'samazing.Likemylong-timecustomers,it'salmostlikeit'sapersonalrelationship.We'vebecomefriends,they'llinvitemetofamilyoutings.It'sinterestingovertime,likehowtherelationshipsevolve.AndIthinkpeoplehavetolikeyouaswell.Evenifyoucouldaddvaluetothem,theyhavetofeelthatyou'reontheirsideandthatyouhaveapersonalrelationshipwiththem.

    Youknow,it'salmostlikeafriend.

    Peter Pongracz: Becauseyouwanttobeworkingwithpeopleyouactuallygetalongwith.Youdon'twanttobeworkingwithsomebodywhoyouactuallyreallyhate.

    SPEAKER_01: Oh,forsure.Andthat'sthegreatthing.Likeobviouslybeingonyourowntoo,youcouldchoosemorewhoyou'dwanttoworkwith,youknow.AndIthinkthat'sreallyimportantforlikeoutput,butalsohappiness,right?It'sfunwhenyou'reworkingwithpeoplethatyouknow,like,andtrust.

    Peter Pongracz: Yeah,Imean,youyouknow,youneedtohaveyourownpurposeandyoufindjoyintheday-to-daythingsthatyoudo.Otherwise,itwasthepoint,right?

    SPEAKER_01: Oh,forsure.Thesolarcoaster.

    Peter Pongracz: Yeah,forsure.Andweareactuallygettingtotheendofourtime.Likewe'vetalkedaboutalotofthings,butforpeoplewhoareinterestedingettingintouchwithyou,what'sthebestwaytoreachout?

    SPEAKER_01: Yeah,definitely.So,youknow,wehaveawebsitefortheSolarMaverickPodcast,SolarMaverickPodcast.com.YoucouldfindmeonLinkedIn.Youcouldalsoemailus.It'sthroughlikethedevelopmentcompany,RenewEnergy.It'sINFOatreneuenergy.com.Yeah,happytoyouknowconnectwithyouraudience.IappreciatePeteryoumakingthetime,andit'sgreat.Ifeellikewecouldtalkforafewmorehours.SoI'mexcitedforthegrowthofyourpodcast,andIappreciateyoujoiningthisjourney.

    Peter Pongracz: Thankyoufortakingthetime,andI'msurethisisnotthefirstandlastepisodewithyou,sowe'lldoanotheronesomewhereinthefuture.

    SPEAKER_01: Definitely,forsure.Iappreciateyouhavingme.

    Peter Pongracz: Yeah,thanks,Manu.Reallyappreciateit,andthankyou.Seeyousoon.